The noontime variety show ‘It’s Showtime’ will continue its successful run on GMA Network in 2025, confirming its commitment to bring joy and entertainment to viewers.

The news was officially announced by GMA Corporate Communications on Friday, December 20.

In a statement released to the media, GMA Network confirmed that ‘It’s Showtime’ will continue to air in its prime noontime slot for the upcoming year.

The announcement read:

“’It’s Showtime’ will continue to air in GMA in 2025! Maligayang Pasko, madlang Kapuso at Kapamilya.”

ABS-CBN also echoed the positive news through a separate statement on its social media channels, expressing their happiness over the ongoing partnership with GMA Network.

“ABS-CBN is happy to share the good news that ‘It’s Showtime’ will continue to air on the noontime slot of GMA from Monday to Saturday,” the network said.

They further expressed gratitude for the strong partnership with the Kapuso network, emphasizing their collective goal to inspire and bring happiness to viewers across the country.

“ABS-CBN and ‘It’s Showtime’ family are most grateful to GMA for their continued trust and support. We will continue to inspire and bring happiness to our audiences. Thank you, Kapuso, Kapamilya, and Madlang People,” the statement concluded.

The partnership between ‘It’s Showtime’ and GMA Network was solidified through a historic contract signing on March 20. The popular show made its debut on GMA Network on April 6, marking a significant milestone in Philippine television. Since then, the show has received warm support from viewers, featuring appearances from various Kapuso and Sparkle stars.

In October, ‘It’s Showtime’ also celebrated its 15th anniversary with a week-long ‘Magpasikat 2024’ event on GMA Network, where the team of Ogie Alcasid, Kim Chiu, MC, and Lassy took home the win.

With its continued success and an exciting 2025 ahead, ‘It’s Showtime’ looks forward to more memorable moments as it continues to entertain and inspire viewers nationwide.

The popular variety show “It’s Showtime” has been a cornerstone of Philippine entertainment for over two decades, and its continued success is a testament to the show’s ability to evolve with the times while staying true to its roots. In 2025, GMA Network announced that the show would continue to air, much to the delight of its loyal fanbase. This decision comes as no surprise, given the show’s enduring popularity and its significant role in shaping the landscape of Filipino television. Over the years, “It’s Showtime” has not only entertained millions but has also provided a platform for emerging talents, showcased heartwarming stories, and fostered a sense of community among its viewers.

One of the key factors behind the show’s longevity is its versatility. “It’s Showtime” has consistently adapted to changing viewer preferences and trends, ensuring that it remains relevant in an ever-evolving media landscape. The show’s format allows for a wide range of segments, from comedy skits and musical performances to game shows and public service announcements. This diversity keeps the content fresh and engaging, appealing to a broad audience across different age groups and demographics. In 2025, the show will likely continue to innovate, incorporating new elements that reflect the current cultural and social climate of the Philippines.

Another reason for the show’s enduring appeal is its emphasis on showcasing local talent. “It’s Showtime” has long been known for discovering and nurturing up-and-coming artists, many of whom have gone on to become household names in the entertainment industry. The show’s “Star Circle Quest” segment, in particular, has become a launching pad for aspiring singers, dancers, and actors. By providing a platform for these individuals to showcase their skills, “It’s Showtime” has played a crucial role in fostering the growth of the Philippine entertainment industry. In 2025, the show will undoubtedly continue to support and promote local talent, offering more opportunities for aspiring artists to shine.

In addition to its focus on entertainment, “It’s Showtime” has also made a name for itself by highlighting important social issues and promoting positive change. The show often features segments that shed light on various causes, such as environmental conservation, education, and poverty alleviation. These segments not only raise awareness but also encourage viewers to take action and make a difference in their communities. In 2025, “It’s Showtime” will likely continue to use its platform to address pressing social issues, leveraging its influence to inspire and mobilize its audience. By doing so, the show can contribute to creating a more informed and socially responsible society.

The show’s hosts, Boy Abunda and Toni Gonzaga, have been instrumental in maintaining its popularity over the years. Their chemistry and rapport with each other and the guests have made them fan favorites, and their presence has added a personal touch to the show. Boy Abunda, known for his wit and charm, has become a beloved figure in Philippine entertainment, while Toni Gonzaga’s warmth and approachability have endeared her to audiences. Together, they create a dynamic and entertaining atmosphere that keeps viewers coming back for more. In 2025, it is expected that the duo will continue to lead the show, bringing their signature style and energy to each episode.

“It’s Showtime” has also built a strong connection with its audience through its interactive segments and social media presence. The show frequently engages with viewers through various platforms, allowing fans to participate in live polls, submit videos, and even appear on the show. This level of interaction has helped to create a sense of community among the show’s followers, making them feel like they are part of something bigger. In 2025, the show will likely continue to leverage digital platforms to enhance viewer engagement, using technology to bridge the gap between the screen and the audience. By doing so, “It’s Showtime” can maintain its relevance in an increasingly digital world.

Moreover, “It’s Showtime” has become a cultural phenomenon in the Philippines, with its catchphrases, memes, and viral moments becoming a part of everyday conversation. The show’s ability to tap into the zeitgeist and create content that resonates with the public has contributed to its widespread popularity. Whether it’s a hilarious skit or a touching story, “It’s Showtime” has a knack for capturing the hearts and minds of its audience. In 2025, the show will likely continue to produce content that strikes a chord with viewers, ensuring that it remains a staple of Filipino pop culture.

The show’s commitment to quality entertainment has also earned it numerous accolades over the years. “It’s Showtime” has received multiple awards and nominations for its outstanding contributions to Philippine television, including Best Variety Show at the Aliw Awards and the PMPC Star Awards for TV. These recognitions serve as a testament to the hard work and dedication of the show’s producers, cast, and crew. In 2025, “It’s Showtime” will likely continue to strive for excellence, pushing the boundaries of what a variety show can be and setting new standards for the industry.

As “It’s Showtime” continues to air in 2025, it will face new challenges and opportunities in the rapidly changing media landscape. The rise of streaming platforms and the increasing competition from international content have forced traditional broadcasters to adapt and find new ways to attract and retain viewers. However, “It’s Showtime” has always thrived on its ability to connect with its audience on a personal level, and this strength will continue to be its greatest asset. By staying true to its core values of entertainment, community, and social responsibility, the show can weather any changes and remain a beloved fixture in Philippine television for years to come.

In conclusion, the announcement that “It’s Showtime” will continue airing on GMA Network in 2025 is a welcome development for fans of the show and the Philippine entertainment industry as a whole. With its rich history, diverse content, and unwavering commitment to quality, “It’s Showtime” has earned its place as one of the most iconic and beloved programs in Filipino television. As it moves forward into the future, the show will undoubtedly continue to entertain, inspire, and connect with audiences, ensuring that it remains a timeless classic in the hearts of Filipinos everywhere.